More than Paper
2017 Neenah, Inc. Annual Report
OBJECTIVE
The aim of this project is to find and redesign an existing annual report that needs better design solutions. Neenah Inc. used to produce creatively designed annual reports but they recently produced a report mainly based on Form 10-K. This fact became my motivation for redesigning the report.
SOULUTION
When we think of Neenah Paper, we mostly think of their papers. The company was aware of this fact so they actually changed their name from Neenah Paper, Inc. to Neenah, Inc. for their diverse future businesses. From the conceptual standpoint, I emphasized their two businesses: Fine Paper & Packaging, and Technical Products by using contrasting typefaces and colors.
KEYWORDS
Diversity / Future / Growth
